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30 08 2009


Writers write because of their adventures.

Here are a few of mine…

I am responsible for entertainment coverage. That means that, five months prior to you even hearing about the movie, I have to know what it is and when it is coming out. Why? So that I can get it covered (or not) in the pages of my employer’s magazine. So.. I heard about G.I. Joe in April. I talked with the film studio. I wanted to get it into the magazine. I assigned a Q&A with Adewale (Mr.Eko from Lost) to be written by a staffer. Said staffer wrote the piece and it got into the magazine. I recently saw G.I. Joe at the local AMC theater. It’s kind of wild to be watching a movie and realizing that you have interviewed most of the stars on the screen. (I don’t think I’ll ever get used to that.) Even more interesting though, was thinking about how I contribute to the big, grinding machine of entertainment capitalism.

I write or assign the coverage. You read the coverage. Said coverage is supplemented by action figures or cartoons or tv commercials during your favorite show. And then boom, you buy the product. That’s how it works folks.

We need the money to keep our economy churning, right? Perhaps. I often wonder how these movies would do if not for the great spin machine that pushed them out to the masses. If you didn’t see a commercial or read a review.. If they didn’t set up press previews a half a year in advance… Would you even know what to watch or what to buy? I know people claim to get most of their content and news via the internet. But the media here plays a very important role in keeping capitalism spinning ’round. If not for the CNNs and Times and Heralds and MTVS of the world, what would you really know?


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30 08 2009
Mr WordPress

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